Case study 02 · Mobile app + campaigns · 2018–2019
Music and TV Campaigns
Motion that explained a new business model to users, brands and investors.
At a creative studio, I co-led product and promo design for an international music app that gave music away for free, paid for by brands. I designed its in-app motion, its coins and reward system and its campaigns, and led the relaunch of a TV streaming service.
Role
UX/UI & Motion Designer
Team
Creative studio, with the founders
Year
2018–2019
Markets
US and Mexico
Challenge
An international music app gave away free, offline downloads paid for by brands. Users, advertisers and investors all needed to understand that model fast, and a TV streaming service needed a relaunch.
What I did
Co-led product and promo design with the founders: in-app motion, the coins and branded wallet proposal, App Store videos for the US and Mexico, ad-format pitches for brands, and the TV spots and ads for the streaming relaunch.
Outcome
My app animations shipped and stayed in use, the campaigns reached an audience of 5 million users in Mexico, and the new storytelling materials helped the company secure investment.
Skills and tools
Motion design
After Effects
App Store creative
Ad formats
Investor storytelling
TV spots
5M
users reached in Mexico
2
markets: US and Mexico
2:12
ad-format pitch video for brands
$109
monthly price (MXN) in relaunch ads
Launch
Free music, explained in seconds
App Store videos and Play Store graphics told the whole model at a glance: download, listen offline, no interruptions.
Mexico App Store video: “Be one of 5 million users”
Play Store feature graphics: download, listen offline, no interruptions.
Rewards
Coins people wanted to earn
I proposed the coins system and a branded wallet: brands reward listeners with coins and real discounts.
Reward moments in the app
Downloading music, paid for by brands.
Coins buy instant downloads and ad-free listening.
A reward: 1,000 coins earned.
Offline ads that sell the coins
Need coins?
Earn coins.
Free coins.
Tap here.
Campaigns
From the App Store to TV
App Store videos, ad-format pitches for brands, and TV spots for a streaming service relaunch.
Selling the model to brands
An App Store preview for the US launch, a pitch video that showed brands every ad format (the “First Look” splash screen and the ad shown while a song downloads), and a kinetic type ad proposal.
Relaunching a TV streaming service
I led the relaunch campaign: new logo motion, TV spots and ads showing the service on phones and laptops.
The ad pitches, kinetic type proposal and TV spots are motion pieces; the showreel plays them in full.
Deliverables
What I delivered
In-app motion and reward animations that shipped and stayed in use.
The coins system and branded wallet proposal.
App Store videos for the US and Mexico, and Play Store feature graphics.
Ad-format pitch videos and a kinetic type ad proposal for brands.
Logo motion, TV spots and ads for the streaming relaunch.
Investor keynote presentations with narrative, visuals and metrics framing.
Product prototypes, iconography and layout proposals for key flows.
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Enterprise Website UX
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