Hi,
I’m Hugo Villarreal.
I’m a senior experience designer with an MSc in Design and Digital Media from the University of Edinburgh and a BA in Graphic Design from UDEM. I design clear stories, smooth interfaces and the systems that hold them together.
I’m passionate about design systems, thoughtful documentation and building tools that boost creativity and quality. Whether I’m putting together presentations, motion graphics or deep-dive research, I aim to make every detail count. I’m always learning, sharing insights on platforms like UX Collective and connecting with others who care about great design.
Before teaching, I spent years at Accenture designing enterprise products and the design systems behind them. Today I teach graphic design at the Universidad de Monterrey (UDEM) and take on select freelance projects.
Experience
Graphic Design Professor, Universidad de Monterrey (2026 to present)
Integrating trend analysis methodologies, local-AI implementation, and information design frameworks into active classroom pedagogy. Classes taught: Information Design, Design Trends, History & Philosophy for Graphic Design, and Investigation Skills for Final Project / Thesis.
UX Engineering Senior Analyst, Accenture México (2021 to 2026)
Redesigned an existing B2B portal for a leading tire company, while leading customer workshop sessions. Design Lead for the IDS (Information Digital Services) department: branding projects, company comms, intranet, and general visuals for one of the Top 25 global oil and gas companies. Proposed features designed from scratch to optimize and improve the complete B2B portal for a leading candy brand; final design and video presentation praised by client’s leadership. Defined the Motion System Guidelines, created 50 UI components based on atomic design principles, and set up 20 interaction prototypes for the Design System of one of the 25 Best Large Workplaces in Consulting & Professional Services.
Creative Lead: Web, UI/UX & Motion, Elemental Studio (2018 to 2019)
Project manager for all social, website, and ad-campaign content for the digital services of one of the Top 5 Entertainment Companies in Latin America. Developed key UX and UI designs and app animations for an iOS freemium music app. Motion graphics coordinator for ad spots for TV, movie theaters, and social media for the rebrand and soft-relaunch of one of the top 3 streaming services in Latin America.
Creative Design Coordinator, Besser Energy (2015 to 2016)
Developed, designed, and supervised the production for a cleaner brand with updated stationery, corporate documents, Keynote presentations, photography, animations, and web design.
Education
Master of Science in Digital Design, The University of Edinburgh (2022 to 2025)
Graduated with Merit. Created a 3D short with Cinema 4D and developed a Unity retro-inspired minigame. Notable classes: Interactive Media, Game Design Studio, Design Entrepreneurship & Innovation.
Bachelor in Graphic Design, Universidad de Monterrey (2012 to 2016)
Obtained an Intercultural Skills Degree, with an exchange at Woodbury University. Member of the Honors Leadership and High Performance Trainings programs.
Certifications
Generative AI for UI Designers, Gen AI Essentials, Fine-tuning your ChatGPT Prompts, Information in the Digital Age, Agile for Executives, PowerSkills Storytelling, Dale Carnegie’s Skills for Team Success, Improv Skills Applied to Creative Development, Make Enemies & Gain Fans, Design Systems, How to Touch Someone’s Heart with Design, and Team Collaboration and Communication.
Top Skills
🎨 UX/UI Design
Designing human-centered, and intuitive interfaces.
🧩 Design Systems
Future-proofed, documented systems built with atomic & motion principles.
⚡ Advanced Prototyping
Crafting interactive, scalable, testable experiences.
🎬 Motion & Animation
Adding clarity and storytelling through movement.
📊 Data-informed Design
Using heuristics, testing, and research to guide decisions.
🤝 Agile Collaboration
Thriving in iterative, cross-cultural environments.
Apps
Figma
- Design
- LottieFiles
- Slides
- Tokens
- Sites (this one)
Adobe Suite
- Premiere Pro
- Photoshop
- Illustrator
- After Effects
Cinema 4D
+ Red Giant
👴🏻Sketch