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Notes on design systems, games and AI.

Understanding “Design Systems”

Hugo Villarreal

·

February 10, 2025

Read article

Our 2025 Nominees for Best Emerging Technologies in UX/UI

Hugo Villarreal

·

January 30, 2025

Read article

Games, design, and ourselves… please don’t take it the wrong way

Hugo Villarreal

·

September 5, 2024

Read article

Meeting Figma Slides

Hugo Villarreal

·

August 29, 2024

Read article

The Chicken Sandwich Perspective

Hugo Villarreal

·

August 25, 2024

Read article

The Power of Icebreakers in Meetings: My Approach and Top Tips

Hugo Villarreal

·

August 10, 2024

Read article

My Config 2024 Key Takeaways (Umm… I Hope It’s Not Too Late?)

Hugo Villarreal

·

August 3, 2024

Read article

What It Takes to Be a Good Designer (Before You Open Figma)

Hugo Villarreal

·

September 24, 2026

Read article

15 Research Methods for Graphic Designers, Mapped to the Double Diamond

Hugo Villarreal

·

April 13, 2026

Read article

A Bitten Apple: How Ego Costs Design Teams Progress

Hugo Villarreal

·

April 17, 2026

Read article

A Readable Timeline of Graphic Design History

Hugo Villarreal

·

April 21, 2026

Read article

AI Ethics in the Design Classroom, and How to Write a Course AI Policy

Hugo Villarreal

·

April 25, 2026

Read article

The Anatomy of an Infographic

Hugo Villarreal

·

April 29, 2026

Read article

Uses: The Apps, Sites and Design Games I Recommend

Hugo Villarreal

·

May 3, 2026

Read article

Atomic Design in Figma: Where the Metaphor Helps and Where It Breaks

Hugo Villarreal

·

May 7, 2026

Read article

Your Feed Isn't the World: Cognitive Biases in Trend and Design Research

Hugo Villarreal

·

May 11, 2026

Read article

A Computer Buying Guide for Graphic Designers

Hugo Villarreal

·

May 15, 2026

Read article

Data Visualization Principles You Can Use Tomorrow

Hugo Villarreal

·

May 19, 2026

Read article

Design History in Three Cultural Eras, Part 1: Before Modernism

Hugo Villarreal

·

May 23, 2026

Read article

Design History in Three Cultural Eras, Part 2: Modernism and the Birth of Postmodern Thought

Hugo Villarreal

·

May 27, 2026

Read article

Design History in Three Cultural Eras, Part 3: Postmodern Graphic Design and the Digital Age

Hugo Villarreal

·

May 31, 2026

Read article

How to Write the Problem, Objectives, Scope and Limitations of a Design Thesis

Hugo Villarreal

·

June 4, 2026

Read article

Designing for the Worst Day: Notes on Users in Distress

Hugo Villarreal

·

June 8, 2026

Read article

Designing Icons for Screens: Pixels, Sizes and the Rules Big Systems Follow

Hugo Villarreal

·

June 12, 2026

Read article

Auto Layout in Figma, Explained Properly

Hugo Villarreal

·

June 16, 2026

Read article

Color, Variables and Design Tokens in Figma: Stop Painting by Hand

Hugo Villarreal

·

June 20, 2026

Read article

A Figma Glossary for People Who Just Want the Words to Make Sense

Hugo Villarreal

·

June 24, 2026

Read article

Five Directions in Contemporary Design

Hugo Villarreal

·

June 28, 2026

Read article

Five Years to Get Rich Before AI? A Futures Thinking Reality Check

Hugo Villarreal

·

July 2, 2026

Read article

Futures Thinking for Product Designers: Getting There a Little Earlier

Hugo Villarreal

·

July 6, 2026

Read article

How to Read an Image: A Practical Toolkit for Designers

Hugo Villarreal

·

July 10, 2026

Read article

How to Test Whether an Icon Works

Hugo Villarreal

·

July 14, 2026

Read article

How to Use the Consumer Trend Canvas Without Fooling Yourself

Hugo Villarreal

·

July 18, 2026

Read article

Isotype: What the Neuraths and Gerd Arntz Still Teach Icon Designers

Hugo Villarreal

·

July 22, 2026

Read article

The Three Service Maps: Journey Map, Ecosystem Map and Service Blueprint

Hugo Villarreal

·

July 26, 2026

Read article

Where Your Icon's Numbers Come From: Letters, Grids and Keyshapes

Hugo Villarreal

·

July 30, 2026

Read article

Beyond Grey Pyramids: How Media Stereotypes Mesoamerica, and What Designers Can Do Instead

Hugo Villarreal

·

August 3, 2026

Read article

Motion in Digital Products: Purpose, Timing, Easing and Reduced Motion

Hugo Villarreal

·

August 7, 2026

Read article

PESTEL for Designers: No Trend Floats on Its Own

Hugo Villarreal

·

August 11, 2026

Read article

Practical Prompting for Teachers: A Structure and Five Reusable Templates

Hugo Villarreal

·

August 15, 2026

Read article

Running Your Own AI Locally: A Practical Guide for Designers and Teachers

Hugo Villarreal

·

August 19, 2026

Read article

What The Simpsons' No-No Sheets Teach Us About Design Systems

Hugo Villarreal

·

August 23, 2026

Read article

Standards and Legibility: The Numbers Behind Signs People Can Actually Read

Hugo Villarreal

·

August 27, 2026

Read article

Swiss Style and the New York School: Two Answers to the Same Question

Hugo Villarreal

·

August 31, 2026

Read article

Ten Improv Rules for Better Design Critique and Collaboration

Hugo Villarreal

·

September 4, 2026

Read article

The Avant-Gardes That Still Shape Your Design Work

Hugo Villarreal

·

September 8, 2026

Read article

A Trend Is a Category, Not a Compliment

Hugo Villarreal

·

September 12, 2026

Read article

Trend or Fad? Five Criteria and the Question Everyone Skips

Hugo Villarreal

·

September 16, 2026

Read article

What Is a Sign? A Semiotics Primer for Designers

Hugo Villarreal

·

September 20, 2026

Read article

Articles

Menu

→ Home

Portfolio

Services

Links

About

Articles

Notes on design systems, games and AI.

Understanding “Design Systems”

Hugo Villarreal

·

February 10, 2025

Read article

Our 2025 Nominees for Best Emerging Technologies in UX/UI

Hugo Villarreal

·

January 30, 2025

Read article

Games, design, and ourselves… please don’t take it the wrong way

Hugo Villarreal

·

September 5, 2024

Read article

Meeting Figma Slides

Hugo Villarreal

·

August 29, 2024

Read article

The Chicken Sandwich Perspective

Hugo Villarreal

·

August 25, 2024

Read article

The Power of Icebreakers in Meetings: My Approach and Top Tips

Hugo Villarreal

·

August 10, 2024

Read article

My Config 2024 Key Takeaways (Umm… I Hope It’s Not Too Late?)

Hugo Villarreal

·

August 3, 2024

Read article

What It Takes to Be a Good Designer (Before You Open Figma)

Hugo Villarreal

·

September 24, 2026

Read article

15 Research Methods for Graphic Designers, Mapped to the Double Diamond

Hugo Villarreal

·

April 13, 2026

Read article

A Bitten Apple: How Ego Costs Design Teams Progress

Hugo Villarreal

·

April 17, 2026

Read article

A Readable Timeline of Graphic Design History

Hugo Villarreal

·

April 21, 2026

Read article

AI Ethics in the Design Classroom, and How to Write a Course AI Policy

Hugo Villarreal

·

April 25, 2026

Read article

The Anatomy of an Infographic

Hugo Villarreal

·

April 29, 2026

Read article

Uses: The Apps, Sites and Design Games I Recommend

Hugo Villarreal

·

May 3, 2026

Read article

Atomic Design in Figma: Where the Metaphor Helps and Where It Breaks

Hugo Villarreal

·

May 7, 2026

Read article

Your Feed Isn't the World: Cognitive Biases in Trend and Design Research

Hugo Villarreal

·

May 11, 2026

Read article

A Computer Buying Guide for Graphic Designers

Hugo Villarreal

·

May 15, 2026

Read article

Data Visualization Principles You Can Use Tomorrow

Hugo Villarreal

·

May 19, 2026

Read article

Design History in Three Cultural Eras, Part 1: Before Modernism

Hugo Villarreal

·

May 23, 2026

Read article

Design History in Three Cultural Eras, Part 2: Modernism and the Birth of Postmodern Thought

Hugo Villarreal

·

May 27, 2026

Read article

Design History in Three Cultural Eras, Part 3: Postmodern Graphic Design and the Digital Age

Hugo Villarreal

·

May 31, 2026

Read article

How to Write the Problem, Objectives, Scope and Limitations of a Design Thesis

Hugo Villarreal

·

June 4, 2026

Read article

Designing for the Worst Day: Notes on Users in Distress

Hugo Villarreal

·

June 8, 2026

Read article

Designing Icons for Screens: Pixels, Sizes and the Rules Big Systems Follow

Hugo Villarreal

·

June 12, 2026

Read article

Auto Layout in Figma, Explained Properly

Hugo Villarreal

·

June 16, 2026

Read article

Color, Variables and Design Tokens in Figma: Stop Painting by Hand

Hugo Villarreal

·

June 20, 2026

Read article

A Figma Glossary for People Who Just Want the Words to Make Sense

Hugo Villarreal

·

June 24, 2026

Read article

Five Directions in Contemporary Design

Hugo Villarreal

·

June 28, 2026

Read article

Five Years to Get Rich Before AI? A Futures Thinking Reality Check

Hugo Villarreal

·

July 2, 2026

Read article

Futures Thinking for Product Designers: Getting There a Little Earlier

Hugo Villarreal

·

July 6, 2026

Read article

How to Read an Image: A Practical Toolkit for Designers

Hugo Villarreal

·

July 10, 2026

Read article

How to Test Whether an Icon Works

Hugo Villarreal

·

July 14, 2026

Read article

How to Use the Consumer Trend Canvas Without Fooling Yourself

Hugo Villarreal

·

July 18, 2026

Read article

Isotype: What the Neuraths and Gerd Arntz Still Teach Icon Designers

Hugo Villarreal

·

July 22, 2026

Read article

The Three Service Maps: Journey Map, Ecosystem Map and Service Blueprint

Hugo Villarreal

·

July 26, 2026

Read article

Where Your Icon's Numbers Come From: Letters, Grids and Keyshapes

Hugo Villarreal

·

July 30, 2026

Read article

Beyond Grey Pyramids: How Media Stereotypes Mesoamerica, and What Designers Can Do Instead

Hugo Villarreal

·

August 3, 2026

Read article

Motion in Digital Products: Purpose, Timing, Easing and Reduced Motion

Hugo Villarreal

·

August 7, 2026

Read article

PESTEL for Designers: No Trend Floats on Its Own

Hugo Villarreal

·

August 11, 2026

Read article

Practical Prompting for Teachers: A Structure and Five Reusable Templates

Hugo Villarreal

·

August 15, 2026

Read article

Running Your Own AI Locally: A Practical Guide for Designers and Teachers

Hugo Villarreal

·

August 19, 2026

Read article

What The Simpsons' No-No Sheets Teach Us About Design Systems

Hugo Villarreal

·

August 23, 2026

Read article

Standards and Legibility: The Numbers Behind Signs People Can Actually Read

Hugo Villarreal

·

August 27, 2026

Read article

Swiss Style and the New York School: Two Answers to the Same Question

Hugo Villarreal

·

August 31, 2026

Read article

Ten Improv Rules for Better Design Critique and Collaboration

Hugo Villarreal

·

September 4, 2026

Read article

The Avant-Gardes That Still Shape Your Design Work

Hugo Villarreal

·

September 8, 2026

Read article

A Trend Is a Category, Not a Compliment

Hugo Villarreal

·

September 12, 2026

Read article

Trend or Fad? Five Criteria and the Question Everyone Skips

Hugo Villarreal

·

September 16, 2026

Read article

What Is a Sign? A Semiotics Primer for Designers

Hugo Villarreal

·

September 20, 2026

Read article

Articles

Notes on design systems, games and AI.

Understanding “Design Systems”

Hugo Villarreal

·

February 10, 2025

Read article

Our 2025 Nominees for Best Emerging Technologies in UX/UI

Hugo Villarreal

·

January 30, 2025

Read article

Games, design, and ourselves… please don’t take it the wrong way

Hugo Villarreal

·

September 5, 2024

Read article

Meeting Figma Slides

Hugo Villarreal

·

August 29, 2024

Read article

The Chicken Sandwich Perspective

Hugo Villarreal

·

August 25, 2024

Read article

The Power of Icebreakers in Meetings: My Approach and Top Tips

Hugo Villarreal

·

August 10, 2024

Read article

My Config 2024 Key Takeaways (Umm… I Hope It’s Not Too Late?)

Hugo Villarreal

·

August 3, 2024

Read article

What It Takes to Be a Good Designer (Before You Open Figma)

Hugo Villarreal

·

September 24, 2026

Read article

15 Research Methods for Graphic Designers, Mapped to the Double Diamond

Hugo Villarreal

·

April 13, 2026

Read article

A Bitten Apple: How Ego Costs Design Teams Progress

Hugo Villarreal

·

April 17, 2026

Read article

A Readable Timeline of Graphic Design History

Hugo Villarreal

·

April 21, 2026

Read article

AI Ethics in the Design Classroom, and How to Write a Course AI Policy

Hugo Villarreal

·

April 25, 2026

Read article

The Anatomy of an Infographic

Hugo Villarreal

·

April 29, 2026

Read article

Uses: The Apps, Sites and Design Games I Recommend

Hugo Villarreal

·

May 3, 2026

Read article

Atomic Design in Figma: Where the Metaphor Helps and Where It Breaks

Hugo Villarreal

·

May 7, 2026

Read article

Your Feed Isn't the World: Cognitive Biases in Trend and Design Research

Hugo Villarreal

·

May 11, 2026

Read article

A Computer Buying Guide for Graphic Designers

Hugo Villarreal

·

May 15, 2026

Read article

Data Visualization Principles You Can Use Tomorrow

Hugo Villarreal

·

May 19, 2026

Read article

Design History in Three Cultural Eras, Part 1: Before Modernism

Hugo Villarreal

·

May 23, 2026

Read article

Design History in Three Cultural Eras, Part 2: Modernism and the Birth of Postmodern Thought

Hugo Villarreal

·

May 27, 2026

Read article

Design History in Three Cultural Eras, Part 3: Postmodern Graphic Design and the Digital Age

Hugo Villarreal

·

May 31, 2026

Read article

How to Write the Problem, Objectives, Scope and Limitations of a Design Thesis

Hugo Villarreal

·

June 4, 2026

Read article

Designing for the Worst Day: Notes on Users in Distress

Hugo Villarreal

·

June 8, 2026

Read article

Designing Icons for Screens: Pixels, Sizes and the Rules Big Systems Follow

Hugo Villarreal

·

June 12, 2026

Read article

Auto Layout in Figma, Explained Properly

Hugo Villarreal

·

June 16, 2026

Read article

Color, Variables and Design Tokens in Figma: Stop Painting by Hand

Hugo Villarreal

·

June 20, 2026

Read article

A Figma Glossary for People Who Just Want the Words to Make Sense

Hugo Villarreal

·

June 24, 2026

Read article

Five Directions in Contemporary Design

Hugo Villarreal

·

June 28, 2026

Read article

Five Years to Get Rich Before AI? A Futures Thinking Reality Check

Hugo Villarreal

·

July 2, 2026

Read article

Futures Thinking for Product Designers: Getting There a Little Earlier

Hugo Villarreal

·

July 6, 2026

Read article

How to Read an Image: A Practical Toolkit for Designers

Hugo Villarreal

·

July 10, 2026

Read article

How to Test Whether an Icon Works

Hugo Villarreal

·

July 14, 2026

Read article

How to Use the Consumer Trend Canvas Without Fooling Yourself

Hugo Villarreal

·

July 18, 2026

Read article

Isotype: What the Neuraths and Gerd Arntz Still Teach Icon Designers

Hugo Villarreal

·

July 22, 2026

Read article

The Three Service Maps: Journey Map, Ecosystem Map and Service Blueprint

Hugo Villarreal

·

July 26, 2026

Read article

Where Your Icon's Numbers Come From: Letters, Grids and Keyshapes

Hugo Villarreal

·

July 30, 2026

Read article

Beyond Grey Pyramids: How Media Stereotypes Mesoamerica, and What Designers Can Do Instead

Hugo Villarreal

·

August 3, 2026

Read article

Motion in Digital Products: Purpose, Timing, Easing and Reduced Motion

Hugo Villarreal

·

August 7, 2026

Read article

PESTEL for Designers: No Trend Floats on Its Own

Hugo Villarreal

·

August 11, 2026

Read article

Practical Prompting for Teachers: A Structure and Five Reusable Templates

Hugo Villarreal

·

August 15, 2026

Read article

Running Your Own AI Locally: A Practical Guide for Designers and Teachers

Hugo Villarreal

·

August 19, 2026

Read article

What The Simpsons' No-No Sheets Teach Us About Design Systems

Hugo Villarreal

·

August 23, 2026

Read article

Standards and Legibility: The Numbers Behind Signs People Can Actually Read

Hugo Villarreal

·

August 27, 2026

Read article

Swiss Style and the New York School: Two Answers to the Same Question

Hugo Villarreal

·

August 31, 2026

Read article

Ten Improv Rules for Better Design Critique and Collaboration

Hugo Villarreal

·

September 4, 2026

Read article

The Avant-Gardes That Still Shape Your Design Work

Hugo Villarreal

·

September 8, 2026

Read article

A Trend Is a Category, Not a Compliment

Hugo Villarreal

·

September 12, 2026

Read article

Trend or Fad? Five Criteria and the Question Everyone Skips

Hugo Villarreal

·

September 16, 2026

Read article

What Is a Sign? A Semiotics Primer for Designers

Hugo Villarreal

·

September 20, 2026

Read article