Year & Role

2021 | Co-lead Designer

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Description

Design an intuitive ordering platform serving diverse user segments, from small convenience store owners to large-scale distributors, each with distinct needs, technical literacy levels, and ordering workflows.

• Stakeholder workshops: facilitated design review sessions with client leadership, aligning business objectives with user needs.
• User segmentation: identified distinct personas and their unique ordering patterns, inventory tracking requirements, and pain points.
• Iterative prototyping: developed 54 desktop screens and 30 mobile screens through multiple design iterations informed by usability testing.
• Usability validation: conducted two rounds of usability testing, refining navigation, cart management, and product discovery flows.

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Outputs

• 54 desktop screens and 30 mobile responsive designs
• 4 interactive prototypes demonstrating core user flows
• 2 usability test reports with actionable insights
• Promotional motion graphics video showcasing platform features

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Impact

The redesigned platform streamlined complex B2B ordering processes, enabling users to track product locations, manage recurring orders, and access account history seamlessly. Success metrics led the client to request a promotional explainer video (which I designed and animated) featured in internal and customer-facing campaigns highlighting the platform’s benefits.