CV

Hugo Villarreal

#graphic-design #UX-UI #motion-graphics #infographics #iconography #branding #content-creation #project-management

About

I'm a Senior Experience Designer and Graphic Design Professor with 10 years across branding, video project management and creation, content strategy, and iconographic illustrations.

Contact

📞 +52 81 8092-4447
🌐 hugovillarreal.com
📧 info@hugovillarreal.com

Education

The University of Edinburgh

2022 – 2025 · Grade: 71 (GPA A3) · Graduated with Merit
- Created a 3D short with Cinema 4D.
- Developed a Unity retro-inspired minigame.
- Notable classes: Interactive Media, Game Design Studio, Design Entrepreneurship & Innovation.

Universidad de Monterrey

2012 – 2016 · Grade: 9.44 (GPA A) · Obtained Intercultural Skills Degree
Exchange — Woodbury University · GPA: 3.93 Member of the following programs:
- Honors Leadership
- High Performance Trainings

Certifications

Generative AI for UI Designers
Gen AI Essentials
Fine-tuning your ChatGPT Prompts
Information in the Digital Age
Agile for Executives
PowerSkills Storytelling
Dale Carnegie's Skills for Team Success
Improv Skills Applied to Creative Development
Make Enemies & Gain Fans
Design Systems
How to Touch Someone's Heart with Design
Team Collaboration and Communication

 

Work Experience

Graphic Design Professor

Universidad de Monterrey · 2026 – Present

Integrating trend analysis methodologies, local-AI implementation, and information design frameworks into active classroom pedagogy. Proactively collaborating to elevate UDEM's design throughout campus.

Classes taught: Information Design, Design Trends, History & Philosophy for Graphic Design, and Investigation Skills for Final Project / Thesis

Freelance & Solopreneurship

Various Clients · 2012 – Present

Implemented innovative brand strategies and solutions for entrepreneurs and small businesses, including co-developing e-commerce focused websites and managing social media campaigns. Developed brands, promo materials, motion graphics, and explainer videos for international clients in collaboration with Cofradía Studio — including 3D animation video bumpers, templates, and general design counseling.

UX Engineering Senior Analyst

Accenture México · 2021 – 2026

  1. Redesigned an existing B2B portal for a leading tire company, while leading customer workshop sessions.
  2. Design Lead for the IDS (Information Digital Services) department — branding projects, company comms, intranet, and general visuals for one of the Top 25 global oil and gas companies.
  3. Proposed features designed from scratch to optimize and improve the complete B2B portal for a leading candy brand; final design and video presentation praised by client's leadership based on customer interviews and feedback.
  4. Defined the Motion System Guidelines including logic, principles, preset times, and animations; created 50 UI components based on atomic design principles; set up 20 interaction prototypes for the Design System of one of the 25 Best Large Workplaces in Consulting & Professional Services.

Creative Lead: Web, UI/UX & Motion

Elemental Studio · 2018 – 2019

  1. Project manager for all social, website, and ad-campaign content for the digital services of one of the Top 5 Entertainment Companies in Latin America; developed website UI proposals and assisted with video creation.
  2. Developed key UX and UI designs and app animations for an iOS freemium music app.
  3. Motion graphics coordinator for ad spots for TV, movie theaters, and social media for the rebrand and soft-relaunch of one of the top 3 streaming services in Latin America.

Creative Design Coordinator

Besser Energy · 2015 – 2016

Developed, designed, and supervised the production for a cleaner brand with updated stationery, corporate documents, Keynote presentations, photography, animations, and web design.

 

Skills
Figma · Local LLM Implementation · Design Strategy · Gamification · PowerPoint · Atomic Design · After Effects · Prototyping · Adobe Illustrator · Sketch · Copywriting · Unity · Story-Building · 3D Modelling · Cinema 4D · Google Sheets · Branding · Wix · Marketing · Social Media · Adobe Premiere · Iconography · DataViz · Academic Research · Project Management · Hootsuite · Keynote · Storyboarding · Shopify · Design Hand-Off · Accessibility · Public Speaking · SharePoint · Game Design · Poster Design

References

Details available upon request.