about me

*record scratch

"Yep, that's me. Mid-design, second energy drink, earbuds in... you know how it is.

I'm a Senior UX/UI Designer from Monterrey, México.

Started designing professionally before I even graduated in 2016. I assisted local startups, mostly figuring it out in real time. Along the way I picked up branding, graphic design, content creation, project management.

Eventually I found my lane: UX/UI and Service Design.

So, here's what I do...

At work:
I'm taking problems that are hard to explain and turning them into something people actually get. You know the likes? Design systems, Conceptualization, Figma UI libraries, building structure out of chaos... that's where I thrive.

Outside work:
I write, I'm into videogames, ai, animation, screenwriting, and movies. I'm currently learning (ok, it's on my to-do list) Portuguese, chipping away at some books, and thinking long-term about building things that outlast my job titles.

Whether that's a creative project or a business with passive income, still deciding.... Probably both?

In any case,
I try to keep leveling up, helping others do the same, and only build things that I'm convinced about... Hope that clears it up!

- Your friendly neighborhood,
Hugo |•̅ʟ ͜•̅ |

updated: Mar 8th, 2026